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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Pearson International Content

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

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Författare: Dr Kevin Lane Keller; Vanitha Swaminathan
E-bok ISBN: 9781292314990
ISBN: 9781292314969
Språk: English
Upplaga: 5


Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition