Featuring a strong focus on European cases, data and scenarios throughout, Statistics for Business and Economics provides:
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Decision Dilemma – each chapter opens with a short case describing a real company or business situation, that raises questions to be answered using techniques presented in the chapter. Answers and explanations are given at the end of the chapter bringing closure. Each chapter uses different cases.
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Ethical Considerations box – underscores the potential misuse of statistics by discussing such topics as lying with statistics, failing to meet statistical assumptions, failing to include pertinent information, and other matters of principle.
- Most cases, data and scenarios are based on real information students will recognise and relate to such as Caffè Nero, Nando’s, Raleigh, online shopping, European Banks and more.
