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Scenario Planning - Revised and Updated

Springer Nature

Scenario Planning - Revised and Updated

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Författare: Mats Lindgren; H. Bandhold
E-bok ISBN: 9780230233584
ISBN: 9780230579194
Språk: English
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.