Författare: Mats Lindgren; H. Bandhold
E-bok ISBN: 9780230233584
ISBN: 9780230579194
Språk: English
Upplaga: 0
Utgivningsår: 2009
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.