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Principles of Marketing, Enhanced eBook, Global Edition

Pearson International Content

Principles of Marketing, Enhanced eBook, Global Edition

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Författare: Philip T. Kotler; Gary Armstrong
E-bok ISBN: 9781292341224
ISBN: 9781292341132
Språk: English
Upplaga: 18



This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including:

  • Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just read
  • End of Chapter Quizzes which test your knowledge of the chapter content and assist you when revising
  • Integrated video bringing the material to life and helping you to grasp key concepts