Författare: Nigel Piercy; Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Hongwei He
E-bok ISBN: 9781292269603
ISBN: 9781292269566
Språk: English
Upplaga: 8
Utgivningsår: 2019
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
