Pricing Strategies: A Marketing Approach

SAGE Publications, Inc. (US)

Pricing Strategies: A Marketing Approach

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Författare: Robert M. Schindler
E-bok ISBN: 9781483305448
ISBN: 9781412964746
Språk: English
Upplaga: 1

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

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