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McQuail’s Media and Mass Communication Theory

SAGE Publications, Ltd. (UK)

McQuail’s Media and Mass Communication Theory

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Författare: Denis McQuail; Mark Deuze
E-bok ISBN: 9781473924550
ISBN: 9781473902510
Språk: English
Upplaga: 7


A uniquely detailed, broad, balanced guide to the field of media and mass communication research, the new edition maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media we live in today. Including: • The integration of examples around politics and the public sphere into each chapter, as popular culture and politics become more regularly intertwined. • Increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. • Further discussion of what we want and expect of media and society in all chapters. •  A new chapter: "A Canon of Media Effects" to integrate two previous chapters on the social-cultural effects of news, public opinion and political communication.