Marketing Management, Global Edition

Pearson International Content

Marketing Management, Global Edition

Ordinarie pris 276 kr
Enhetspris  per 
Moms ingår.

Författare: Philip Kotler; Kevin Lane Keller
E-bok ISBN: 9781292092713
ISBN: 9781292092621
Språk: English
Upplaga: 15


For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. 

 

MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor.


Liquid error: Could not find asset snippets/shopifyexplorer-cookies-banner.liquid