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Marketing for Hospitality and Tourism, eBook, Global Edition

Pearson International Content

Marketing for Hospitality and Tourism, eBook, Global Edition

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Författare: Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu
E-bok ISBN: 9781292363523
ISBN: 9781292363516
Språk: English
Upplaga: 8


Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.