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Marketing Concepts & Strategies

Cengage Learning EMEA

Marketing Concepts & Strategies

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Författare: Sally Dibb; Lyndon Simkin; William M. Pride
E-bok ISBN: 9781473758735
ISBN: 9781473760271
Språk: English
Upplaga: 8


Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.