: Sally Dibb; Lyndon Simkin; William M. Pride E-bok ISBN
: 9781473758735 ISBN
: 9781473760271 Språk
: English Upplaga
: 8 Utgivningsår
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.