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Managing Cross-Cultural Communication

Macmillan International Higher Education

Managing Cross-Cultural Communication

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Författare: Barry Maude
E-bok ISBN: 9781137507471
ISBN: 9781137507471
Språk: English
Upplaga: 2


Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.