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ISE eBook Online Access Strategic Management: Creating Competitive Advantages

McGraw-Hill Higher Education (International)

ISE eBook Online Access Strategic Management: Creating Competitive Advantages

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Författare: Gregory Dess; Gerry McNamara; Alan Eisner
E-bok ISBN: 9781260589542
ISBN: 9781260575262
Språk: English
Upplaga: 10


Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.  They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).