E-Commerce 2019: Business, Technology and Society, Global Edition
Författare: Kenneth C. Laudon; Carol Guercio Traver E-bok ISBN: 9781292311876 ISBN: 9781292303178 Språk: English Upplaga: 15
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon®illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.