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E-Commerce 2019: Business, Technology and Society, Global Edition

Pearson International Content

E-Commerce 2019: Business, Technology and Society, Global Edition

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Författare: Kenneth C. Laudon; Carol Guercio Traver
E-bok ISBN: 9781292311876
ISBN: 9781292303178
Språk: English
Upplaga: 15


For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read,E-commerce 2019: business.technology.societyis an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon®illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.