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Marketing Research

Cengage Learning Australia

Marketing Research

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Författare: Steve D'Alessandro; Hume Winzar; Ben Lowe
E-bok ISBN: 9780170288804
ISBN: 9780170448697
Språk: English
Upplaga: 5


Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices. This text is essential if you’re studying marketing research in any business or marketing course.